Gallagher
Content Development
Insurance is interesting.
What if?
Insurance was exciting, riveting in fact. Imagine a multi-national insurance company was able to talk to you, and not in jargon. Connected with you like a smart, compassionate person who understood your business, cared about its future and was as invested in its success as you were.
What is.
For Gallagher we discovered good content was developed from a good story, detailed fact finding and personal relationships. All built one phone interview at time. Created a questionnaire to get an understanding of their and learned when to go off the questionnaire to find out the truth of their business, and what their customers need from them.